Price Like a Pro has ended, but for the next few days, you can still unlock the replays and get access to ALL the detailed pricing trainings and techniques we shared!
timer below redirects to what's next page - delete before reusing this page.
One-day live workshop
September 7, 2021
DEMAND FOR HIGH-QUALITY, VISUALLY CAPTIVATING food photography IS AT AN ALL TIME HIGH RIGHT NOW
NOW IS THE TIME TO LEARN THE MINDSET, SYSTEMS, AND STRATEGIES YOU NEED TO PRICE YOUR FOOD PHOTOGRAPHY LIKE A PRO
Get industry expert secrets and strategies to raise your rates, confidently convey your pricing and handle sticky contract negotiations, and skillfully set expectations and boundaries to cut scope creep off at the pass
SEPTEMBER 7, 2021
SESSIONS FROM 10AM-3PM CENTRAL
TUNE IN FROM ANYWHERE, SESSIONS STREAMED LIVE!
BRING A NOTEBOOK AND A PEN!
Learn to price your food photography like a Pro.
Meet your host,
Jena Carlin
I am a commercial food and lifestyle photographer who has worked with big name brands for the past 15 years and developed an ironclad system to price for every project or shoot. And now I help others to do the same.
I've never seen the demand for content like what we're seeing right now in the food photography space.
I don't have to tell you that 18 months ago, the world changed forever.
Busy, booked-out wedding photographers suddenly had nothing but cancellations on their calendar.
Family portrait and lifestyle photographers couldn't get anywhere near their clients physically and their revenue stream completely evaporated.
At the same time, people were spending more and more time at home and particularly, spending time on their phone. Mobile screen time increased and brands started to feel the need for even more content: striking, visually arresting food photography content.
As more and more people began brewing kombucha, making sourdough, trying new recipes and reacquainting themselves with the art of cooking at home, brands felt an even bigger need for high quality food photography to feed the endless demand on social media.
Most photographers lost their revenue stream completely but food photographers actually saw an increase in demand for their work.
I know I did - my studio was crazy busy, even during the height of pandemic.
Last year, I hosted an online summit solely for food photographers and stylists to connect with others and to create a global community, including those who were experienced and already working in the field and those who were considering a pivot from other niches. The Master the Art of Food Photography Summit was born.
However, in speaking with attendees, it became very clear that so many were working for trade, exposure, or for very little money. And many confessed that even though they were charging for their work, after they did all their editing, paid for their rented equipment, and paid their team, they ended up earning less than minimum wage.
I knew that, now more than ever, it was crucial to share my carefully honed strategies and techniques for pricing. As they say, a high tide raises all ships.
Price Like a Pro will feature esteemed friends and guest experts from the food photography industry to share their secrets as well, including Joanie Simon, Ty Turner, Quiana Adams and Jennifer Duda.
Our speakers have been seen in:
Our amazing guest experts
JOANIE SIMON
food photographer
QUIANA ADAMS
food photographer
JENNIFER DUDA
agency owner
TY TURNER
CEO of FlashFilm Academy
Now is the time to stop cringing at how much you are actually earning after all your expenses are paid and start pricing like a pro, valuing your work and your skill and having an income that reflects it.
The demand for high quality food photography content is not going to go away, even when the world opens back up. As a mom, a multiple business owner, a wife and a mentor, you could say I have my hands full. But I still have commercial clients coming in.
I want to teach you the methods I use to market effecively and professionally to brands without having to to do tons of cold outreach.
And when it comes time to create an estimate or quote, I have systems in place that factor in my experience, skill, costs, and all the other elements that impact a price.
Feel like you might be missing some of those details? Join me at the live workshop to find out more.
The only thing standing between getting paid well and working for peanuts is you. The absolute best time to hone your pricing strategy and mindset is NOW.
Get ready to learn how to Price Like a Pro
Master your mindset and understand the value you deliver and the money your clients are making off your work
Learn the strategies and systems you need to take the emotion out of creating professional food photography pricing estimates
Learn what working food photographers are actually earning from their shoots, and what went into their pricing
One-day live workshop
September 7, 2021
This live one day event is full of actionable workshops, experts, speakers, tell-all Q&A sessions and so much more, exclusively for serious working food photographers who are ready to raise their rates and Price Like a Pro
starts in…
Workshop Agenda
September 7, 2021
all times listed in central us time zone
10:00 AM Welcome and Master Your Money + Pricing Mindset: 5 Totally Misguided Money Myths that Most Food Photographers Believe (But Are the #1 Reason They Aren’t Booking Big Contracts) with Jena Carlin
11:00 AM Interactive Workshop: How to Calculate your Next Level Pricing and Work with Serious Brands with Jena Carlin
1:00 PM Q&A Panel: Learn How the Pros Price + their Negotiation Secrets with Jena Carlin and guest experts
2:00 PM Six Figure Planning, Goal Setting and Vision Session with Jena Carlin
BONUS INVITE-ONLY SESSION
Wednesday, September 8
During the LIVE workshop sessions, you'll find out how to get exclusive access to this BONUS VIP Day for no extra charge! Come to the live sessions for the secret instructions to get access to these "closed door" advanced sessions with Jena and special guests!
Advanced Training: TURN YOUR FOOD PHOTOGRAPHY FROM AN EXPENSIVE HOBBY TO A SUSTAINABLE AND PROFITABLE BUSINESS
Exclusive Round Table: “Ask Them Anything" Live Q&A Session with Jena’s mentee’s who’ve upleveled their pricing and never looked back
all times listed in central us time zone and subject to change
Here's what some of our attendees say about our world-class, unparalleled virtual events!
What our VIP mentees are saying about working with us in our program:
I was really undercharging for my work… and I knew it, but I was just struggling with having the confidence to increase my prices. The amount of time and effort that I was putting in once I did the calculations, it was like, “Okay, great, I'm making minimum wage or less.”
Since starting the program, what I'm charging for a day rate has about tripled.
MEGAN MORELLO
food photographer
