introducing...
workshop SERIES FOR FOOD PHOTOGRAPHERS
On-demand, stream today
DEMAND FOR HIGH-QUALITY, VISUALLY CAPTIVATING food photography IS AT AN ALL TIME HIGH RIGHT NOW
NOW IS THE TIME TO LEARN THE MINDSET, SYSTEMS, AND STRATEGIES YOU NEED TO PRICE YOUR FOOD PHOTOGRAPHY LIKE A PRO
Get industry expert secrets and strategies to raise your rates, confidently convey your pricing and handle sticky contract negotiations, and skillfully set expectations and boundaries to cut scope creep off at the pass
UNLIMITED ACCESS FOR SIX MONTHS
cut the learning curve for pricing properly
STREAM SESSIONS ANYWHERE, ANY TIME
learn the key elements to a pro estimate
Learn to price your food photography like a Pro. No more guessing + hoping!
Meet your host,
Jena Carlin
I am a commercial food and lifestyle photographer who has worked with big name brands for the past 13 years and developed an ironclad system to price for every project or shoot. And now I help others to do the same.
I've never seen the demand for content like what we're seeing right now in the food photography space.
I don't have to tell you that 18 months ago, the world changed forever.
Busy, booked-out wedding photographers suddenly had nothing but cancellations on their calendar.
Family portrait and lifestyle photographers couldn't get anywhere near their clients physically and their revenue stream completely evaporated.
At the same time, people were spending more and more time at home and particularly, spending time on their phone. Mobile screen time increased and brands started to feel the need for even more content: striking, visually arresting food photography content.
As more and more people began brewing kombucha, making sourdough, trying new recipes, and reacquainting themselves with the art of cooking at home, brands felt an even bigger need for high quality food photography to feed the endless demand on social media.
Most photographers lost their revenue stream completely but food photographers actually saw an increase in demand for their work.
I know I did - my studio was crazy busy, even during the height of pandemic.
Last year, I hosted an online summit solely for food photographers and stylists to connect with others and to create a global community, including those who were experienced and already working in the field and those who were considering a pivot from other niches. The Master the Art of Food Photography Summit was born.
However, in speaking with attendees, it became very clear that so many were working for trade, exposure, or for very little money. And many confessed that even though they were charging for their work, after they did all their editing, paid for their rented equipment, and paid their team, they ended up earning less than minimum wage.
I knew that, now more than ever, it was crucial to share my carefully honed strategies and techniques for pricing. As they say, a high tide raises all ships.
Our amazing guest experts
HILAIRE BAUMGARTNER
food blogger and food photographer
RICARDO MORA
food photographer and GF recipe developer
SUE O'BRYAN
food photographer
and educator
Now is the time to stop cringing at how much you are actually earning after all your expenses are paid and start pricing like a pro, valuing your work and your skill and having an income that reflects it.
The demand for high quality food photography content is not going to go away, even when the world opens back up. As a mom, a multiple business owner, a wife and a mentor, you could say I have my hands full. But I still have commercial clients coming in.
I want to teach you the methods I use to market effecively and professionally to brands without having to to do tons of cold outreach.
And when it comes time to create an estimate or quote, I have systems in place that factor in my experience, skill, costs, and all the other elements that impact a price.
Feel like you might be missing some of those details? Check out my workshop series exclusively for food photogrpahers.
The only thing standing between getting paid well and working for peanuts is you. The absolute best time to hone your pricing strategy and mindset is NOW.
Get ready to learn how to Price Like a Pro
Master your mindset and understand the value you deliver and the money your clients are making off your work
Learn the strategies and systems you need to take the emotion out of creating professional food photography pricing estimates
Learn what working food photographers are actually earning from their shoots, and what went into their pricing
workshop SERIES FOR FOOD PHOTOGRAPHERS
On-demand, stream today
This on-demand workshop series is full of actionable tools, experts, speakers, tell-all Q&A sessions and so much more, exclusively for serious working food photographers who are ready to raise their rates and Price Like a Pro
Workshop Series Agenda
SESSION 1: Welcome and Master Your Money + Pricing Mindset: 5 Totally Misguided Money Myths that Most Food Photographers Believe (But Are the #1 Reason They Aren’t Booking Big Contracts) with Jena Carlin
SESSION 2: How to Calculate your Next Level Pricing and Work with Serious Brands with Jena Carlin
Q&A Panel with Thriving Food Photographers: What Happened When they Doubled (or Tripled!) Their Prices with Jena Carlin and guest experts
SESSION 3: Six Figure Planning, Goal Setting and Vision Session with Jena Carlin
BONUS INVITE-ONLY SESSION
During the workshop sessions, you'll find out how to get exclusive access to our Advanced Training for no extra charge! Watch the 4 included sessions for the secret instructions to get access to this "closed door" advanced session with Jena!
Advanced Training: TURN YOUR FOOD PHOTOGRAPHY FROM AN EXPENSIVE HOBBY TO A SUSTAINABLE AND PROFITABLE BUSINESS
Here's what some of our attendees say about our world-class, unparalleled virtual events!
What our VIP mentees are saying about working with us in our program:
I was really undercharging for my work… and I knew it, but I was just struggling with having the confidence to increase my prices. The amount of time and effort that I was putting in once I did the calculations, it was like, “Okay, great, I'm making minimum wage or less.”
Since starting the program, what I'm charging for a day rate has about tripled.
MEGAN MORELLO
food photographer
One of the biggest wins is raising my rate. I raised my rate by almost 500%. I also learned how to structure a proposal in a way that is really attractive to the client. I set a goal for two clients or two shoots per month. At the time, I thought that was kind of outrageous because for the past two years, it had been much less than that. But within two months, I've been able to go from aiming for two shoots a month to definitely doing two per month, so P2P has had a huge impact on me financially.
SUE O’BRYAN
food photographer
When I started partnering with commercial brands, I felt way in over my head. Jena’s P2P program has been a game changer for me. Not only has Jena helped me narrow down my unique artistic style, but I've gained confidence in my commercial pricing. There were SO many different parts of my workflow that I was undercharging for. I now know what my work is worth and stick to it when quoting! I have since raised my prices with my current clients and booked with a national brand!
SARAH MARIER
food photographer