introducing...
workshop SERIES FOR FOOD PHOTOGRAPHERS
On-demand, stream today
DEMAND FOR HIGH-QUALITY, VISUALLY CAPTIVATING food photography IS AT AN ALL TIME HIGH RIGHT NOW
NOW IS THE TIME TO LEARN THE MINDSET, SYSTEMS, AND STRATEGIES YOU NEED TO PRICE YOUR FOOD PHOTOGRAPHY LIKE A PRO
Get industry expert secrets and strategies to raise your rates, confidently convey your pricing and handle sticky contract negotiations, and skillfully set expectations and boundaries to cut scope creep off at the pass
UNLIMITED ACCESS FOR SIX MONTHS
cut the learning curve for pricing properly
STREAM SESSIONS ANYWHERE, ANY TIME
learn the key elements to a pro estimate
Learn to price your food photography like a Pro. No more guessing + hoping!
Meet your host,
Jena Carlin
I am a commercial food and lifestyle photographer who has worked with big name brands for the past 13 years and developed an ironclad system to price for every project or shoot. And now I help others to do the same.
I've never seen the demand for content like what we're seeing right now in the food photography space.
I don't have to tell you that 18 months ago, the world changed forever.
Busy, booked-out wedding photographers suddenly had nothing but cancellations on their calendar.
Family portrait and lifestyle photographers couldn't get anywhere near their clients physically and their revenue stream completely evaporated.
At the same time, people were spending more and more time at home and particularly, spending time on their phone. Mobile screen time increased and brands started to feel the need for even more content: striking, visually arresting food photography content.
As more and more people began brewing kombucha, making sourdough, trying new recipes, and reacquainting themselves with the art of cooking at home, brands felt an even bigger need for high quality food photography to feed the endless demand on social media.
Most photographers lost their revenue stream completely but food photographers actually saw an increase in demand for their work.
I know I did - my studio was crazy busy, even during the height of pandemic.
Last year, I hosted an online summit solely for food photographers and stylists to connect with others and to create a global community, including those who were experienced and already working in the field and those who were considering a pivot from other niches. The Master the Art of Food Photography Summit was born.
However, in speaking with attendees, it became very clear that so many were working for trade, exposure, or for very little money. And many confessed that even though they were charging for their work, after they did all their editing, paid for their rented equipment, and paid their team, they ended up earning less than minimum wage.
I knew that, now more than ever, it was crucial to share my carefully honed strategies and techniques for pricing. As they say, a high tide raises all ships.
Our amazing guest experts
HILAIRE BAUMGARTNER
food blogger and food photographer
RICARDO MORA
food photographer and GF recipe developer
SUE O'BRYAN
food photographer
and educator
Now is the time to stop cringing at how much you are actually earning after all your expenses are paid and start pricing like a pro, valuing your work and your skill and having an income that reflects it.
The demand for high quality food photography content is not going to go away, even when the world opens back up. As a mom, a multiple business owner, a wife and a mentor, you could say I have my hands full. But I still have commercial clients coming in.
I want to teach you the methods I use to market effecively and professionally to brands without having to to do tons of cold outreach.
And when it comes time to create an estimate or quote, I have systems in place that factor in my experience, skill, costs, and all the other elements that impact a price.
Feel like you might be missing some of those details? Check out my workshop series exclusively for food photogrpahers.
The only thing standing between getting paid well and working for peanuts is you. The absolute best time to hone your pricing strategy and mindset is NOW.
Get ready to learn how to Price Like a Pro
Master your mindset and understand the value you deliver and the money your clients are making off your work
Learn the strategies and systems you need to take the emotion out of creating professional food photography pricing estimates
Learn what working food photographers are actually earning from their shoots, and what went into their pricing
workshop SERIES FOR FOOD PHOTOGRAPHERS
On-demand, stream today
This on-demand workshop series is full of actionable tools, experts, speakers, tell-all Q&A sessions and so much more, exclusively for serious working food photographers who are ready to raise their rates and Price Like a Pro
Workshop Series Agenda
SESSION 1: Welcome and Master Your Money + Pricing Mindset: 5 Totally Misguided Money Myths that Most Food Photographers Believe (But Are the #1 Reason They Aren’t Booking Big Contracts) with Jena Carlin
SESSION 2: How to Calculate your Next Level Pricing and Work with Serious Brands with Jena Carlin
Q&A Panel with Thriving Food Photographers: What Happened When they Doubled (or Tripled!) Their Prices with Jena Carlin and guest experts
SESSION 3: Six Figure Planning, Goal Setting and Vision Session with Jena Carlin
BONUS INVITE-ONLY SESSION
During the workshop sessions, you'll find out how to get exclusive access to our Advanced Training for no extra charge! Watch the 4 included sessions for the secret instructions to get access to this "closed door" advanced session with Jena!
Advanced Training: TURN YOUR FOOD PHOTOGRAPHY FROM AN EXPENSIVE HOBBY TO A SUSTAINABLE AND PROFITABLE BUSINESS
Here's what some of our attendees say about our world-class, unparalleled virtual events!
What our VIP mentees are saying about working with us in our program:
I was really undercharging for my work… and I knew it, but I was just struggling with having the confidence to increase my prices. The amount of time and effort that I was putting in once I did the calculations, it was like, “Okay, great, I'm making minimum wage or less.”
Since starting the program, what I'm charging for a day rate has about tripled.
MEGAN MORELLO
food photographer
One of the biggest wins is raising my rate. I raised my rate by almost 500%. I also learned how to structure a proposal in a way that is really attractive to the client. I set a goal for two clients or two shoots per month. At the time, I thought that was kind of outrageous because for the past two years, it had been much less than that. But within two months, I've been able to go from aiming for two shoots a month to definitely doing two per month, so P2P has had a huge impact on me financially.
SUE O’BRYAN
food photographer
When I started partnering with commercial brands, I felt way in over my head. Jena’s P2P program has been a game changer for me. Not only has Jena helped me narrow down my unique artistic style, but I've gained confidence in my commercial pricing. There were SO many different parts of my workflow that I was undercharging for. I now know what my work is worth and stick to it when quoting! I have since raised my prices with my current clients and booked with a national brand!
SARAH MARIER
food photographer
Why you, why now?
- If you've ever secretly cringed when hitting send on an estimate, knowing in your gut that it was a big project and the client had a lot of big asks, and you definitely should have charged more but were scared to, you cannot afford to miss this workshop series.
- If you've worked in exchange for “exposure” or for a meal, then you cannot afford to miss this workshop series.
- If you are working 40 hours a week or close to full time as a food photographer, and still can't afford to make ends meet with your current profit margin, you absolutely cannot afford to miss this workshop series.
You no longer have the luxury of waiting to raise your rates
Food photography is a high value, high impact field where we create assets that earn our clients a lot of money. Their profits are contingent on our experience and skill in showcasing their products.
We cannot underestimate the value of the incredible skill, dedication, patience, and expensive equipment required in order to create high quality food photography.
Those we've worked with on their pricing have seen huge increases in their rates, bookings and revenue because they decided it was time to level up their food photography business, stop treating it like an expensive hobby and value their food photography for what it is - fine art that makes our clients money.
You no longer have the luxury of waiting to raise your rates
Food photography is a high value, high impact field where we create assets that earn our clients a lot of money. Their profits are contingent on our experience and skill in showcasing their products.
We cannot underestimate the value of the incredible skill, dedication, patience, and expensive equipment required in order to create high quality food photography.
Those we've worked with on their pricing have seen huge increases in their rates, bookings and revenue because they decided it was time to level up their food photography business, stop treating it like an expensive hobby and value their food photography for what it is - fine art that makes our clients money.
After working with us, photographers have been able to
- Send an estimate without hours of cold sweats, going back and forth on rates or other proposal-related anxiety
- Book their first 10k one-day food photography shoot
- Double or TRIPLE their rates
- Attract two new clients a month at their new rates
- Have brands and agencies coming to them instead of having to do tons of awkward cold outreach
Expert pricing isn't just about what you want to earn:
Your clients are coming away with fantastic experiences and incredibly valuable photos that will drive thousands of dollars in profit or more... and you're still earn minimum wage?
This workshop is not just about estimates, it's about having the systems and the confidence to Price Like a Pro and create a business that is not only sustainable and pays your bills but is lucrative and enjoyable.
It's food photography on your terms.
Brands are constantly looking for new food photography talent to showcase their work in its best light. They hire professionals who know what they're doing and have the systems in place to be ready to work with them.
Are you ready to show up and price like a professional food photographer?
Get industry expert secrets and strategies to raise your rates, confidently convey your pricing and handle sticky contract negotiations, and skillfully set expectations and boundaries to cut scope creep off at the pass
I came from the blogging sphere but photography was always my favorite part of blogging and I got to the point where the I didn’t enjoy the SEO, writing and stuff and just wanted to focus on photography. I learned that what I could charge for a (sponsored) blog post, I could easily charge for an image or two AND just focus on the creative photography side….
I was ready for the big pivot and heard about Jena's program and I just ran with it. So glad that I did!
HILAIRE BAUMGARTNER
food photographer
What’s Included
6 Months Access to 3 Actionable Workshops & the Q&A with our Expert Panel
WORKSHOP 1: Master Your Money + Pricing Mindset: 5 Totally Misguided Money Myths
WORKSHOP 2: How to Calculate your Next Level Pricing and Work with Serious Brands
WORKSHOP 3: Six Figure Planning, Goal Setting and Vision Session
Q&A Panel with 3 Food Photographers: What Happened When they Doubled (or Tripled!) Their Prices
Put It Into Action Workbook designed to accompany workshops
All for just $37
Unlock access to the workshops today!
Who should watch this workshop series?
CAN'T MISS IT
✅ Working food photographers
✅ Working commercial photographers
✅ You’re shooting nonstop for bloggers and getting burnt out
✅ You’re ready to level up to commercial food photography
BETTER SKIP IT
❌ You don't have a DSLR
❌ You’ve never worked with a client
❌ You’re already making $10k for a single day shoot
❌ You’re hesitant to try new things or take direction - sorry, no room for Debbie Downers
Who this workshop series is absolutely perfect for...
- If you've ever secretly cringed when hitting send on an estimate, knowing in your gut that it was a big project and the client had a lot of big asks, and you definitely should have charged more but were scared to, you cannot afford to miss this workshop.
- If you've worked in exchange for “exposure” or for a meal more times than you care to admit and really just need an actual income, then you cannot afford to miss this workshop.
- If you are working close to full time as a food photographer and can't afford to make ends meet with your current profit margin, you absolutely cannot afford to miss this live session.
workshop series for food photographers
On-demand, stream today
TICKETS ARE NON-REFUNDABLE
There are absolutely, positively NO REFUNDS under any circumstances. We will not be able to process any refunds for any reason.
By purchasing, you understand there are absolutely no refunds.
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
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