Ready close 4-and-5-figure food photography shoots with ease? You need this premium coaching experience (and the invite-only advanced training too)
It’s Time to Stop Undercharging and Start Booking Top Brands for 4-and-5-figure Shoots
(even if you don’t have a big following)
you might have tried out some food photography courses, but...
What those $297 courses don't tell you:
you can study light, composition and editing all day,
but if you can't market, price, and deliver stellar food photography, you'll never be able to make a living from it
you can study light, composition and editing all day.... but
if you can't market, price, and deliver stellar food photography,
you'll never be able to make a living from it
Does this sound familiar?
You invested in a good camera...
You went ahead and got the Canon 5D mark IV, a solid lens, a speedlight, a tripod, some memory cards, a decent camera bag... Pretty quickly this turned into an expensive venture, but you were confident you could recoup the cost.
Then you booked your first shoot and you realized you needed even more equipment
Back to B&H or Amazon for a softbox, a Profoto set, a color balance card, a tethering cable, and a few more things for good measure.
Now you've spent over $5,000, your spouse is questioning the validity of your entire business...
And you only bid $450 for this shoot
Oh yeah, after you got on set, set up your equipment, texted your photog friend six times with questions and mini-freak outs, the client casually asked you to deliver 25 images, instead of the 15 you'd agreed on.
You said SURE! but you didn't convey it would be more money, and that's not spelled out in your agreement. Oops...
You might be...
- Spending hours and hours reaching out to brands but never hearing back, not even a simple “no, thank you”
- Sending leads your portfolio and getting ghosted (and when you follow up, you get a vague response like, “we’ve gone another direction…”)
- Taking any client that will hire you, even if they expect a lot and pay very little, and you won't even be able to use the images for your portfolio because they're SO not your style
- Losing jobs to a competitor who charges *three times more than you* and you have no clue why
How great would it be if...
- You went from the occasional $500 day rate booking to 5-figure 3-day shoots
- You only had to book 3 or 4 shoots a month and still provide for your family (plus that dang Disney vacation your kids keep asking for)
- Your work was instantly recognizable and your style and voice so clear brands were falling all over themselves to book you
- Your work was featured in a national magazine because baby, it's just that good
- You could pull together a price estimate for a brand shoot in no time, even if you needed to hire a team and rent equipment?
Add licensing on there? No problem. Client wants to buy the copyright? Sure, I can price that.
is a revolutionary course and group coaching program for food photographers that want to find their unique photography style, navigate the murky waters of pricing and licensing, and create a jaw-dropping portfolio that has brands begging to work with you.
You'll learn how to:
Craft a masterful portfolio that reflects your unique style so stunning that brands won't bother question your pricing.
Tune into your why and let it lead you to find your unique voice and style, so you can stop worrying about “the competition” because no one can shoot the way you do.
Master advanced techniques like artificial lighting, effortless composition, skillful editing, and how to adapt to challenging conditions on set.
Never leave money on the table again after a stressful “pricing negotiation” by learning how to confidently craft an estimate for a photo shoot.
factoring in licensing, location, staffing needs and all the other little details, even if numbers and spreadsheets give you a headache
Portfolio to Profit is perfect for food photographers who are ready to craft a powerful portfolio that reflects their voice, their skill and their value
→ WHAT’S INCLUDED
Portfolio to Profit curriculum centered around the VSV Framework
- Includes lessons, detailed behind the scenes trainings, and live jobshadows to take your lighting and composition to the next level
- Assignments and exercises to help you find your unique photographic voice, while adding high quality images to your portfolio
- Tackling pricing and estimates the logical way, even if you’re as “right-brained artist” as they come
Bi-weekly Q&A style group coaching calls with Jena
Ever take a course and find you’re left with more questions than answers? Yeah, we hate that too.
In Portfolio to Profit, you’ll have every opportunity to get Jena’s feedback on any aspect of your food photography business, from proposals and estimates to selecting the lighting you’ll bring to a shoot and prepping for that tricky outdoor ice cream shoot you just booked. Get the specific and actionable next steps to keep your business moving forward.
→ WHAT ELSE?
Bi-weekly Expert Reviews and Critiques
Not sure if that photo needs a little more work, your lighting plan for that upcoming dreamy shoot is just right, or if you’re charging enough for that magazine shoot? Feedback is just a click away. You’ll have the opportunity to submit photos, videos, lighting and composition plans, and proposals for expert review, so you can sleep soundly knowing you didn’t just sell yourself short or send off a final image that wasn’t quite ready.
Private Portfolio to Profit Community
Never worry again about asking dumb questions or celebrating that latest booking alone. We’ll be there in the private Facebook group to give you feedback, support, a little nudge, and to celebrate with you (hello, GIF dance party!) when you’ve booked that amazing brand and handled that pricing negotiation like a boss.
First Access to Live Events
All active Portfolio to Profit clients will join me as VIPs at the 2021 Master the Art of Food Photography Summit, and all the juicy bonuses that come with it. They’ll also have first access to tickets to in-person events like photography workshops at my farmhouse studio and more.
THE VSV FRAMEWORK
The VSV framework is the basis of the Portfolio to Profit program and forms the backbone of your food photography business.
If you're missing just one in your business, you'll find you're always coming up short on clients, struggling to find your style or to shake off imposter syndrome, or frustrated with low-paying clients.
When you hone in on your why, your values and your story, you alight on your artistic voice and signature style.
Photographers spend years, even decades trying to find their unique style, but this framework will save you years of searching and help you identify it and champion it with your work, naturally attracting clients whose brand and values align with yours.
Learn how to consistently widen your skill set, which advanced techniques are worth trying, and how to convey your skill to clients.
Elevate the quality and richness of your photography by expanding your skillset with advanced composition, lighting, styling and editing training. You’ll also learn how to adapt to challenging set locations and conditions and how to arrive prepared.
Good business and good photography should go hand in hand, but for many, the business side of food photography is often considered the most challenging.
Learn how to deftly dealing with complex estimates, hiring and managing a team on set, and determining usage fees. This framework will provide you all the tools you need, along with feedback on your estimates, to ensure you never leave money on the table again.
Master these three and build a portfolio that attracts dream clients and closes 5-figure deals for you.
- spending years struggling to find your unique photography style and artistic voice
- putting your business on the backburner
- staying stuck in a photography rut without pushing yourself to learn new techniques
- feeling like you have to take any client at any rate "just for the experience"
what we'll cover in the next 12 months
The Portfolio to Profit Program is not just a course and group coaching. We'll dive deep into twelve modules, broken up into four phases, as follows:
VOICE: finding your artistic voice, identifying your why, exploring your emotional brand.
SKILL: Composition and styling, shoot setup toolkit and checklist, flash and light modifiers.
VALUE: Pricing lessons and goal setting, call sheets, creating pricing estimates
VOICE: Building your brand: your about-me page and your elevator pitch
SKILL: Enhancing your storytelling with natural and artificial light, understanding color and texture
VALUE: Expanding your team and networking: how to do model, stylist, and assistant outreach with swipe copy, call sheets, and sample contracts
BONUS: 1:1 milestone call with Jena
VOICE: Advanced storytelling, behind the scenes
SKILL: Macro and wide angle, lighting for drinks and other highly reflective subjects, in-process/motion photography
VALUE: Money mindset, usage fees and client-copyright
VOICE: Connecting with your brand and your ideal client
SKILL: seasonal and packaging photography, restaurant photography, and interviewing a client before an on-location shoot
VALUE: Client pitching and contract negotiations, alternative revenue streams
BONUS: 1:1 milestone call with Jena
The Portfolio to Profit Program WAS MADe for food photographers who need to create a professional, cohesive portfolio that will bring them thousands of dollars for years to come
apply now to learn how
and get our advanced training for food photographers ready to level up when you're accepted
How do I know this program will be right for me?
This is a good fit for photographers who are tired of taking any client who will have them, ready to treat their business like a business and not a hobby, and want expert guidance so they don’t waste time or money on costly mistakes.
Are there any camera or schooling requirements?
You don’t have to have gone to art school! We ask that you have a DSLR and have some experience shooting with it. You don’t need to be an expert, but we do expect you to know the basics of how to work your camera as we won’t be diving deep into camera features.
How quickly will this program pay for itself?
By booking only a few days of commercial photography work, you’ll have more than earned back your program investment, and everything after that is just pure profit, with the bonus of expert support for the entire year and high-end photography skills to last a lifetime.
Hi, I'm Jena
I had fought hard for a promotion from assistant to photographer, but by the end of my first day, I was bawling and pretty sure I was totally blowing it.
I was given a shot list of 28 items including glassware, silverware, serveware and basically ALL the shiny, reflective, super-hard-to-shoot things you can imagine, and I was in way over my head.
I stopped another photographer who was on site as he was heading out for the day to get some help and feedback on my setups and *maybe* just a little sympathy.
He said, "wow, they really threw you in the deep end for your first day, didn't they? Sink or swim..." and left.
I had watched LOTS of photographers shoot glassware and silverware before and knew how tricky it could be, but this time it was solely up to me and I was panicking.
- Can I even do this?
- Did I bite off more than I can chew?
- Am I not as good as I thought I was?!
After everyone had left, I buckled down and GOT DOWN TO BUSINESS.
The next morning, the art director stopped by and casually said, "nice job, those are hard to shoot," and I was hired back the next week... and again and again for the next 7 years.
The only problem was, the longer I spent shooting content I wasn't passionate about, the longer it took me to find my signature style and create a portfolio that reflected my artistic voice.
but you don't have to.
There is a better way to fast-track your growth as a food photographer so you can earn a living from your passion without having to arm-wrestle every client into paying you a decent rate
...without compromising your artistic vision and unique photography style
...while building your portfolio with images you love
...and only needing to work 4-6 days a month
Let’s be honest: creating a thriving, profitable food photography business takes courage and heart
There are technical considerations like camera equipment, lighting, and editing, artistic considerations like finding your unique style and showcasing it with a strong portfolio to attract brands, and the need for business savvy that ultimately will decide if your food photography is an expensive hobby or a lucrative business.
There are a lot of missteps and challenges to finding the perfect balance of voice, skill and value, and lots of dark and twisting roads that can take you in the wrong direction creatively or financially.
Would you rather spend the next ten years nursing this hobby, unsure if your photos are attracting or repelling brands, second-guessing your styling and composition, and undercharging your sporadic clients…
Or know for a fact that you’ve:
- built a strong foundation for your food photography business
- created a glowing asset that does ALL the selling for you, a powerful, unique, high quality portfolio that makes brands DYING for the chance to work with you, instead of the other way around
- honed your style and created work that conveys your voice and value so clearly that clients will not question your pricing
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT. When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.
I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.